If you want to increase your enrolment rate, the best way to attract new families to your childcare service is to use effective childcare marketing. This means creating a marketing plan and implementing it across various channels. To make the plan effective, you must first create an ideal customer persona. This persona will guide you in formulating your marketing message. It will also help you determine the demographics of your target audience. For example, you will want to know how old your customers are, how much time they spend together and what type of shopping habits they have.
Help You Determine The Demographics Of Your Target Audience
Another important strategy is to keep your customers loyal. Loyalty customers are more likely to recommend a daycare to others. By using a variety of marketing strategies, you can recognize your existing customers and turn them into advocates for your brand. In fact, research has shown that if your customers are loyal to your childcare brand, they are 10 times more likely to recommend it to other families.
One way to spread the word about your child care service is by using business cards. This is an inexpensive way to let people know you’re in business and offer them information about your service. Another effective way to get new customers is to organize open houses and invite interested parents in for a tour. You can also use these events as an opportunity to share your child care business’s unique features. Find out more – enrolmentboost.com.au/