The New Face of Interactive Digital Signage Content

To say the least, interactive digital signage adds much-needed interactivity to traditional static digital signage (TSC). Traditional static digital signage displays information or promotional material on screen, no matter if or when viewers are actually paying attention. With TSC, viewers usually respond to flashing, shimmering, or static images displayed on screen. In many cases, a viewer won’t even notice that the content or message displayed has changed because they are reading the screen or waiting for something else to happen. However, with interactive digital signage (IDS), viewers will be aware of the fact that the content has changed because it is animated, changed in shape, or otherwise animated. This means that no matter what the screen is supposed to do – tell the story, entertain, provide information, or even tell the time – an animated digital signage system can do it better than the competition.

interactive digital signage

The New Face of Interactive Digital Signage Content

To say the least, interactive digital signage adds much-needed interactivity to traditional static digital signage (TSC). Traditional static digital signage displays information or promotional material on screen, no matter if or when viewers are actually paying attention. With TSC, viewers usually respond to flashing, shimmering, or static images displayed on screen. In many cases, a viewer won’t even notice that the content or message displayed has changed because they are reading the screen or waiting for something else to happen. However, with interactive digital signage (IDS), viewers will be aware of the fact that the content has changed because it is animated, changed in shape, or otherwise animated. This means that no matter what the screen is supposed to do – tell the story, entertain, provide information, or even tell the time – an animated digital signage system can do it better than the competition.

}

 

Kiosks are one of the most popular forms of IDS. Often used in retail environments, kiosks allow customers to get hands-on information about products and services, as well as learn about new purchases. Interactive digital signages are ideal for use in kiosks because they offer a new way to convey information. kiosks that are designed for use with Interactive Digital Signage technology (IDS) make the best possible use of the medium.

 

Another way to take advantage of the new face of interactive digital signage content is through the use of “facial recognition”. A growing number of kiosks now use facial recognition software to determine which content to display based on a person’s recognition of a smile or a face. While facial recognition is still in its early days, the potential for misuse is serious. If a salesperson believes that a customer is cheating on them because of their facial expression, they could misappropriate funds meant for actual sales from the cashier or clerk. However, if facial recognition is properly implemented into interactive displays, it will have few problems that remain unanswerable.

Leave a Comment